We’ve all been tempted by the sparkle of gold-plated jewellery. It’s affordable, looks great at first glance, and seems like a quick win for your jewellery collection. But let’s talk about why it might not be the best investment—and why choosing high-quality alternatives like gold vermeil or solid gold rings can save you from disappointment.

As someone who’s had their fair share of tarnished necklaces and green-stained fingers, I’ve learned that the type of jewellery you choose makes all the difference. Here’s everything you need to know about gold-plated pieces and why Elk & Bloom offers better options.


What is gold plated jewellery?

Gold-plated jewellery is made by applying a thin layer of gold over a base metal, usually brass or copper. While it gives the illusion of solid gold, the plating is often so thin that it wears away quickly, revealing the base metal underneath.

It’s great for short-term trends, but if you’re looking for something that lasts, it might not be the best option. At Elk & Bloom, we focus on tarnish-free jewellery that’s designed to stand the test of time.

Gold Sunburst Interlocking Circles Medallion Necklace - Necklaces - Elk & Bloom


What is gold vermeil?

Gold vermeil is sterling silver coated with a thick gold layer, while solid gold is made entirely of gold alloy. Vermeil is more affordable but less durable, prone to wear and tarnishing. Solid gold, on the other hand, is often more expensive, longer-lasting, and for this reason, maintains its higher value. If you're looking for budget conscious option, vermeil would be a perfect option; solid gold however, is more suited for those investment pieces and daily wear.


Why does gold-plated jewellery tarnish?

Gold plated jewellery tarnishes because of the thin layer of gold is easily worn down by everyday activities like washing your hands, applying lotion, or even exposure to sweat and moisture.

Once the gold layer disappears, the base metal reacts with air and moisture, leading to that dreaded green stain or discolouration. That’s why I always recommend investing in pieces like our gold vermeil earrings, which are hypoallergenic and far more durable.


Does gold tarnish?

Unlike gold plated jewellery, the majority of solid gold jewellery doesn't tarnish in the traditional sense. Pure 24-karat gold is resistant to corrosion and oxidation. However, lower karat gold (10k, 14k, 18k) contains other metals that can potentially discolour or react over time. Factors like skin chemistry, environmental exposure, and alloy composition can affect your gold jewellery's appearance. Proper care and cleaning can help maintain its lustrous shine.


Can you shower with gold plated jewellery?

Can you shower with gold-plated jewellery? The short answer is no, gold plated jewellery is not waterproof or water resistant. Water, soap, and humidity can quickly damage the delicate gold layer, causing discolouration and wear. To make sure your jewellery is sweat proof and life proof, remove it before showering and store in a dry place, away from moisture and harsh chemicals.


Can you shower with gold plated jewellery?

Can you shower with gold-plated jewellery? The short answer is no, gold plated jewellery is not waterproof or water resistant. Water, soap, and humidity can quickly damage the delicate gold layer, causing discolouration and wear. To make sure your jewellery is sweat proof and life proof, remove it before showering and store in a dry place, away from moisture and harsh chemicals.


Is gold waterproof?

Yes - solid gold is water-resistant and waterproof. Pure gold doesn't rust or corrode, however, prolonged water exposure can damage gold jewellery. This is because chemicals in the water, such as chlorine, salt water, and other harsh elements can affect your gold jewellery's appearance and weaken any of its tiny soldered joints. Therefore if your jewellery does get wet, it's recommended to clean it often and dry it quickly.


Is gold plated jewellery hypoallergenic?

Gold plated jewellery in most cases is not hypoallergenic. The base metals used in gold-plated jewellery, like brass or copper, can irritate sensitive skin. If you’ve ever had itchy ears or red marks from earrings, you know what I’m talking about.

Our gold huggie hoops and dainty gold rings are made with hypoallergenic materials, so you can wear them all day without worrying about irritation or discomfort.


How long does gold plated jewellery last?

Gold plated jewellery does have a short life span and this is where most people feel let down. Even with the best care, gold-plated jewellery will tarnish, and pieces will eventually lose their coating, leaving you with jewellery that looks worn out and dull.

Instead, consider gold filled waterproof and tarnish free jewellery or gold vermeil water resistant jewellery options. These have thicker layers of gold, making them far more resistant to wear and tear. They’re perfect for everyday use and maintain their shine much longer than traditional gold-plated jewellery.


Gold plated vs gold vermeil vs solid gold - what's better?

Whilst gold plated is usually the most affordable option, there are absolutely better alternatives. If you’re looking for something durable, hypoallergenic, and beautiful, here are a few options to consider:

  • Gold vermeil: a thick layer of gold over sterling silver. Perfect for sensitive skin and designed to last.
  • Gold-filled jewellery: similar to vermeil, but with a gold layer bonded to a base metal. Great for a long-lasting finish.
  • Solid gold: the ultimate in luxury and durability.

At Elk & Bloom, we’ve perfected the art of creating life-proof jewellery that blends beauty with practicality. From gold stacking rings to tarnish-free bracelets, every piece is crafted with high-quality materials you can trust.

You can view our full collection of hypoallergenic, water-resistent jewellery here. I really am so proud of it.

Thin Paperclip 18K Gold Chain Necklace - Necklaces - Elk & Bloom

 


Why choose Elk & Bloom?

I started Elk & Bloom to solve the exact problems that come with gold-plated jewellery. Our pieces are designed for everyday life—they’re tarnish-free, hypoallergenic, and perfect for sensitive skin.

Whether you’re swimming, showering, or simply going about your day, our jewellery stays as beautiful as the day you bought it. Plus, with timeless designs like gold medallion necklace and chunky gold huggie hoops, you don’t have to sacrifice style for durability.

I hope that you love my jewellery as much as I do! 

Thank you so much for reading. Speak soon!

Dominique xx

Dominique | Elk & Bloom