I grew up adoring jewellery.

Obsessing, really. Though it wasn’t the beauty of the jewellery that inspired me, but with the fact I never wanted to remove it – it was an extension of myself, my personality, and the way it could make me feel in a moment.

But I had the most sensitive skin & an intolerance to most brands, which meant that wearing jewellery was impossible.

So, in 2020, Elk & Bloom was born, through somewhat of a lockdown hobby, created to design jewellery I could actually wear. And as we've grown, I've found I wasn't the only one searching for a beautiful, high quality jewellery that’s hypoallergenic, life-proof and yet, still affordable. A mix that I've always felt so strongly about.